Cognition Council: New Lenses on Brand Identity
AUGUST 10 @ 12:00 PM – 1:00 PM EDT
Bill Harvey is an award-winning global leader in the innovation of new advertising media such as addressable TV commercials, and new media measurement/analytics/planning products, including ADI/DMA, passive peoplemeters (including the first work on PPM), set top box data (for which he won an Emmy® Award in 2022), programmatic buying/selling, big data ROI measurement, big data movable middle targeting, ROI optimization, motivational resonance between ads and contexts, and between ads and people. The latter two inventions are based on RMT’s DriverTag science which has identified 265 subconscious psychological variables that drive program choice and brand choice. The DriverTag resonance products for TV, digital, radio and print have been validated to increase ROI and branding effects, by third party objective
Ashlee Humphreys is a Professor at Medill School of Journalism at Northwestern University. Trained as a sociologist, she examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation. Humphreys is the author of “Social Media: Enduring Principles” (Oxford UP 2016), and her work has been published in the Journal of Marketing, the Journal of Consumer Research and Sociology Compass. She also serves as an associate editor at the Journal of Consumer Research.
Dr. Kimberly Rose Clark is a Lecturer and Researcher at Dartmouth College’s Dept. of Psychological & Brain Sciences, teaching advanced courses in research methods and consumer neuroscience. Dr. Clark also serves as Affiliated Faculty in the Program for Cognitive Science at Dartmouth. She is also Co-Founder and Chief Research Officer for the research consultancy, Merchant Mechanics, serving blue chip and government clients.
Rachel Rodgers is SVP Creative Excellence at Ipsos. Her role includes informing and inspiring clients with cultural and advertising insights and guidance drawn from Ipsos’ wide range of data sources. This guidance informs advertising creation and assessment throughout the development cycle and is key to ensuring brand relevance in today’s culture. Prior to joining Ipsos, Rachel spent much of her career as an advertising strategist, with extensive experience developing brand positioning and communications solutions in advertising agencies and for brand owners.