Cognition Council: New Lenses on Brand Identity

Name: Cognition Council: New Lenses on Brand Identity
Start: 2022-08-10T12:00:00-04:00
End: 2022-08-10T13:00:00-04:00
Location: Warner Bros. Discovery (30 Hudson Yards)

August 10 @ 12:00 pm - 1:00 pm EDT • New York

On August 10, 2022, the ARF Cognition Council explored how brands can improve consumers’ perceptions of their pro-social messaging based on insights from fresh analyses of data. Experts from Ipsos, Dartmouth College and Research Measurement Technologies also shed light on the impact of racial equity on advertising, sharing how organizations can evaluate the cultural authenticity of their creative with under-represented audience segments. Participants gained practical guidance on how brands can build positive brand equity and connect more meaningfully with consumers.

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Featured Speakers

Bill HarveyChairman
Research Measurement Technologies

Ashlee HumphreysProfessor
Medill School of Journalism at Northwestern University

Kimberly Rose Clark, Ph.D.Chief Research Officer, Merchant Mechanics / Senior Lecturer
Dartmouth College

Rachel RodgersSenior Vice President, Creative Excellence
Ipsos