Summary
Dec 2019 (Vol. 59, Issue 4): SOCIAL-MEDIA MARKETING

Editor’s Desk
What Do We Know about Social-Media Marketing?
Editor-in-Chief John B. Ford summarizes the main points of the articles in the social-media marketing theme section. He also takes the opportunity to announce updates in “Guidelines for Contributors,” the key document at the back of each issue that establishes the JAR’s standards for peer-review and publication. Ford believes these updates—including a priority for articles with long-term utility for academics and practitioners—will best serve this journal’s audience. “We have learned that short-term media studies may not have the staying power to be of lasting interest to our readers,” Ford writes. “In its 60 years of publication, the Journal has proven to be most useful when it eschews the brightest and shiniest—but also the most transitory—topics and trends…. To that end, we will re-focus our editorial efforts to feature work with more lasting applicability.”

Read the full JAR article here.