L.A. Media Research Council: New Research Insights on Viewers’ Behaviors and Attitudes
JUNE 15 @ 3:00 PM – 4:00 PM EDT — 12:00 – 1:00 PM PT
Conviva is the leading streaming video intelligence platform measuring digital video and social media for the world’s most successful publishers and media companies. Nick is the former CEO of Delmondo (acquired by Conviva in 2018) and built the industry’s first analytics for social video platforms like Snapchat, Instagram Stories and Facebook Live.
Marketplace Intelligence & Consumer Insights
Charlotte leads research development and execution for DirecTV Advertising, supporting client and thought leadership programs. Previously, Charlotte managed custom research and analytics as part of the WarnerMedia Ad Sales team and at Xandr, where she conducted global studies on the advertising marketplace. Prior to Xandr, Charlotte spent four years directing market research for the b2b online publication, MediaVillage. She began her career in the connected television space at the ad tech firm, BrightLine. Charlotte graduated Summa Cum Laude from Syracuse University’s S.I. Newhouse School of Public Communications with a B.S. in Television/Radio/Film.
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.
EVP, Research & Innovation
Horst Stipp joined the ARF as EVP in 2011. Prior to that, Horst Stipp was senior vice president, Strategic Insights & Innovation in the Research department of NBCUniversal in New York, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as the new digital platforms. Horst received his Ph.D. in sociology from Columbia University and has been involved in media research for over 30 years.
Jon Watts is Managing Director of CIMM, the Coalition for Innovative Media Measurement, focused on supporting innovation and best practice in measurement, metrics and data across the media and advertising ecosystem. He has 25 years of professional experience in media and advertising, in the US and internationally, working as an advisor and consultant to major media and technology enterprises, investors, policy makers and regulators. At CIMM, Jon is leading a range of initiatives, including work on the future of cross-platform measurement, the transition to a multi-currency market, and the use of data across the TV ecosystem. Jon is also Executive Director at The Project X Institute and Editorial Director of Beet.TV’s events and industry retreats. Prior to moving to the US from the UK, Jon founded and led MTM, an international research and strategy consultancy.