L.A. Media Research Council: New Research Insights on Viewers’ Behaviors and Attitudes 

On June 15, the L.A. Media Research Council shared new insights based on data from recent studies on issues that are directly impacting the industry.

Topics of discussion included:

• Trends in viewer behavior
• Device and account sharing
• Improving audience and program measurement
• Audience segmentation and content discovery
• How to improve the viewers’ path to tune in
• Latest OTT challenges and trends