L.A. Media Research Council: New Research Insights on Viewers’ Behaviors and Attitudes 

Join the LA Media Research Council on June 15 to hear new insights based on data from recent studies on issues that the Council considers of utmost importance — trends in viewer behavior, content discovery and promotion, and measurement.

The media landscape and viewer behavior are in constant flux. This event offers concise summaries of findings from recent studies and an opportunity to discuss issues that are impacting your business.

Topics to be discussed:

• Device and account sharing
• Improving audience and program measurement
• Audience segmentation and content discovery
• How to improve the viewers’ path to tune in
• Latest OTT challenges and trends