Young Pros Spotlight
What is your role / current company?: Director, Account Management at Lucid
When did you join the ARF Young Pros? 2018
What is your proudest professional accomplishment?
I have played a large role in building two of Lucid’s newest products, Impact Measurement and Data Score. It has been an amazing experience to work with internal stakeholders including product, tech, finance, and legal to shape the future of our business, as well as working with our customers and partners to understand their use cases and business needs. Every day is different, and is usually spent solving hard problems in the measurement space!
What is your biggest professional challenge?
My biggest professional challenge has been introducing a brand new measurement product (Data Score) to the advertising space. Many of our clients see a huge need for validating 3rd party (and even 1st party) data segments, but the logistics of moving forward with measurement can be overwhelming. It’s my role to work with those partners to help them understand workflows, use cases, and ways they can implement our product successfully.
How has being an ARF YP member impacted your career?
I’ve really enjoyed attending ARF YP events and learning how other companies and researchers are solving problems in the advertising space. It’s also great to network with other driven young professionals! It’s a great group for expanding both your knowledge and relationships in the measurement space.
What’s an example of a company/brand that you think is doing a great job?
I’m a huge Delta loyalist. They clearly take customer experience very seriously– quickly address problems, send out frequent CSATs about in-flight and airport experiences, and act on the responses! I love to see a major company putting customers (and their feedback) first.
What is your favorite restaurant in your city?
I love Kazu Nori– Sugarfish’s handroll bar in the Nomad area in NYC
What’s your dream job? (If money was no object, what would you do?)
Is it too late to become an Instagram influencer? I would love to travel the world and represent nice brands! 🙂 Jokes aside, I love working in the technology/software space and would like to stay in it forever. There are always exciting challenges and ways to stay busy when you’re working within a constantly evolving ecosystem.
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