Inside the Journal of Advertising Research: Influencer Engagement, Ad Disengagement, Co-Branding Recall and Sponsorship ROI
MAY 4 @ 12:00 PM – 1:00 PM EDT
Fanny Fong Yee Chan (firstname.lastname@example.org), Associate Professor of Marketing at School of Business, The Hang Seng University of Hong Kong. She will be presenting about consumers’ short- and long-term memory and recognition of brands when two or more appear in a TV program. Fanny’s research is widely published in the areas of marketing communications, consumer psychology, sustainable consumption and psycholinguistics.
Justine Rapp Farrell (email@example.com), Associate Professor of Marketing and Chair of the Marketing Department at the University of San Diego Knauss School of Business. She will be presenting work that she lead-authored on what drives consumers to follow influencers. Justine is a returning speaker; she presented her work on gay couples depicted in ads and their influence on consumer behaviors at the August 2020 JAR Insights Studio.
Varsha Jain (firstname.lastname@example.org), Professor in Integrated Marketing Communications and Co-Chairperson of the Doctoral Program and Research at MICA in Gujarat, India. She’s also on the JAR Editorial Review Board, and an Associate Editor at Journal of Consumer Behavior where she won the best annual reviewer award. Varsha’s research expertise is in digital natives, luxury branding, advertising and digital marketing.
Kevin Lane Keller (kevin.L.email@example.com), Senior Associate Dean for Marketing and Communications and the E.B. Osborn Professor of Marketing at Tuck School of Business, Dartmouth College. In addition to his research-journal articles, Keller is the author of “Strategic Brand Management” (Pearson, 2012), now in its fourth edition, and he is a former executive director of the Marketing Science Institute, a unit of the ARF.
Altaf Merchant (firstname.lastname@example.org), Dean and Professor of Marketing at the Milgard School of Business, University of Washington, Tacoma. He is a JAR Associate Editor – part of the Editor-in-Chief’s team overseeing peer review, and a JAR Best Paper winner. Altaf’s research is focused on nostalgia, brand heritage, cross-cultural issues and charitable giving.
Anne Rivers (email@example.com), Senior Vice President of Strategy and Marketing for The Howard Hughes Corporation, and a founding partner of basc partners. Anne co-authored the work she’s presenting with Kirk Wakefield when she was managing director at BAV Group.
Lane Wakefield (Lane_Wakefield@baylor.edu), Clinical Assistant Professor of Marketing at Baylor University, where he is also a director of the Center for Sports Strategy and Sales program.
Kirk Wakefield (firstname.lastname@example.org), the Edwin W. Streetman Professor of Retail Marketing at Baylor University’s Hankamer School of Business, where he is also Executive Director of the Sports Strategy & Sales program. He is also the founder of Wakefield Research Partners. In addition to his research-journal publications, Kirk is author of the book Team Sports Marketing (Taylor & Francis, 2007).