HOW TO ENTER
UPDATE – CALL FOR ENTRIES EXTENSION!
You and your collaborators now have more time to enter your outstanding work – the deadline for entries has been extended to June 12, 2020.
Now is your chance to command marketers’ attention, honor your team and join an illustrious group of past winners.
Enter now to win Gold, Silver or Bronze awards in 20 categories, including both Industry and Spotlight categories. Spotlight categories honor the latest trends in the industry. The Grand Ogilvy Award — the “Grand Prix” of 2020 winners — will be bestowed to the most outstanding campaign selected from the Gold finalists in every category.
The application process for the 2020 Ogilvy Awards relies on a combination of structured questions and open-ended text, both of which will be provided to the judging panel. This combination ensures consistency among the information collected about each campaign. After the judging, the data will be stored in a completely anonymized database on secure ARF servers.
All campaigns must have run anytime during the past two calendar years (January 2018 – December 2019) or Q1 of this year (January – March 2020).
Entry Kit and Campaign Summary Template
Improve your chance of winning an award. Access entry information now.
Benefits of Winning AN ARF David Ogilvy Award
The 2020 ARF David Ogilvy Awards is the only award show that honors the significant role of research and analytics insights behind successful advertising campaigns. Winning an award will allow you to:
- Command marketers’ attention: Marketers seek evidence-based insights — whether from data, research, or a combination of the two — to increase the odds that consumers will engage with and respond to your ads.
- Honor your team: Shed light on the often unsung heros whose data and research efforts lead to creative success.
- Earn press recognition: The ARF David Ogilvy Award winners are featured in multiple press outlets, and benefit from exposure on the ARF site and social media channels.
- Keep good company: 2020 award winners will join an illustrious group of prior recipients including IHOP Restaurants, Procter & Gamble, KitchenAid, Budweiser, HP, Nike and more.
There are many opportunities to win — 20 categories, Gold, Silver and Bronze awards, and the prestigious Grand Ogilvy Award.
Congratulations to the 2019 Grand Ogilvy Award winner, IHOP Restaurants, and to all the other winners of Gold, Silver and Bronze awards.