Past Winners

The ARF celebrates David Ogilvy’s forward-thinking belief in the power of research behind effective advertising by honoring our past winners. These campaigns, and the teams behind them, brilliantly utilized data-driven consumer insights to creative inception with significant impact.

2019 ARF Grand Ogilvy Award Winner

IHOb, International House of Burgers by IHOP Restaurants

---

2018 ARF Grand Ogilvy Award Winner

“Cleaner of your Dreams” by Mr. Clean

---

2017 ARF Grand Award Winner

“Take on TJ” by Nike

---

2016 ARF Grand Award Winner

“#WeighThis” by Nestlé Lean Cuisine

---

2015 ARF Grand Award Winner

“Beautiful Hair Whatever the Weather?” by Pantene

---

2014 ARF Grand Award Winner

“Unleashing the Joy of Reddi-wip and Fruit” by Reddi-wip

---

2013 ARF Grand Award Winner

“P&G London 2012 Olympic Games ‘Thank You Mom’” by Procter & Gamble

---

2012 ARF Grand Award Winner

“In the NFL, there are no sick days.” by Vicks DayQuil and Vicks NyQuil

---

2011 ARF Grand Award Winner

“Pizza Turnaround” by Domino’s Pizza

---

2010 ARF Grand Award Winner

“A Simpler Way to Ship” by United States Postal Service

---

2009 ARF Grand Award Winner

“The Orange Undergroud” by Cheetos

2009 David Ogilvy Awards Winners

---

2008 ARF Grand Award Winner

“Dreams Don’t Retire” by Ameriprise Financial

---

2007 ARF Grand Award Winner

“Talk to Chuck” by Charles Schwab

---

2006 ARF Grand Award Winner

“Carrier Pick Up/usps.com” by U. S. Postal Service

2005 ARF Grand Award Winner

“Waking up the Auto Industry to its Third Category” by Lexus

2004 ARF Grand Award Winner

“Life Testimonials” by Bissell

2003 ARF Grand Award Winner

“e-business infrastructure” by IBM

2002 ARF Grand Award Winner

“Covering Kids” by Robert Wood Johnson

2001 ARF Grand Award Winner

“Census 2000”

2000 ARF Grand Award Winner

“Grannies” by Stove Top Kraft

1999 ARF Grand Award Winner

“The New Steel” by Steel Alliance

1998 ARF Grand Award Winner

“Swanson Broth” by Campbell’s

1997 ARF Grand Award Winner

“Every Day” by Purina

1996 ARF Grand Award Winner

“Icy Cool Reactions” by Wrigley

1995 ARF Grand Award Winner

“Taste Why It’s Dannon” by Dannon

1994 ARF Grand Award Winner

“You Will” by AT&T