Past Winners
The ARF celebrates David Ogilvy’s forward-thinking belief in the power of research behind effective advertising by honoring our past winners. These campaigns, and the teams behind them, brilliantly utilized data-driven consumer insights to creative inception with significant impact.
2019 ARF Grand Ogilvy Award Winner
IHOb, International House of Burgers by IHOP Restaurants
2018 ARF Grand Ogilvy Award Winner
“Cleaner of your Dreams” by Mr. Clean
2017 ARF Grand Award Winner
“Take on TJ” by Nike
2016 ARF Grand Award Winner
“#WeighThis” by Nestlé Lean Cuisine
2015 ARF Grand Award Winner
“Beautiful Hair Whatever the Weather?” by Pantene
2014 ARF Grand Award Winner
“Unleashing the Joy of Reddi-wip and Fruit” by Reddi-wip
2013 ARF Grand Award Winner
“P&G London 2012 Olympic Games ‘Thank You Mom’” by Procter & Gamble
2012 ARF Grand Award Winner
“In the NFL, there are no sick days.” by Vicks DayQuil and Vicks NyQuil
2011 ARF Grand Award Winner
“Pizza Turnaround” by Domino’s Pizza
2010 ARF Grand Award Winner
“A Simpler Way to Ship” by United States Postal Service
2009 ARF Grand Award Winner
“The Orange Undergroud” by Cheetos
2008 ARF Grand Award Winner
“Dreams Don’t Retire” by Ameriprise Financial
2007 ARF Grand Award Winner
“Talk to Chuck” by Charles Schwab
2006 ARF Grand Award Winner
“Carrier Pick Up/usps.com” by U. S. Postal Service
2005 ARF Grand Award Winner
“Waking up the Auto Industry to its Third Category” by Lexus
2004 ARF Grand Award Winner
“Life Testimonials” by Bissell
2003 ARF Grand Award Winner
“e-business infrastructure” by IBM
2002 ARF Grand Award Winner
“Covering Kids” by Robert Wood Johnson
2001 ARF Grand Award Winner
“Census 2000”
2000 ARF Grand Award Winner
“Grannies” by Stove Top Kraft
1999 ARF Grand Award Winner
“The New Steel” by Steel Alliance
1998 ARF Grand Award Winner
“Swanson Broth” by Campbell’s
1997 ARF Grand Award Winner
“Every Day” by Purina
1996 ARF Grand Award Winner
“Icy Cool Reactions” by Wrigley
1995 ARF Grand Award Winner
“Taste Why It’s Dannon” by Dannon
1994 ARF Grand Award Winner
“You Will” by AT&T