MAY 12 @ 12:00 PM – 1:30 PM EDT
Why Do Great Creative Ideas Get Rejected?
Mark Kilgour, Senior Lecturer of Marketing, University of Waikato
Coauthors will join for Q&A: Scott Koslow, Professor of Marketing, Macquarie University, and Huw O’Connor, Senior Lecturer and Consultant, University of Waikato
All three authors have spent decades working either in the industry or consulting for industry.
What Short TV Ads Can and Cannot Deliver
Duane Varan, CEO, MediaScience (Perth, Australia)
Duane conducted this work in collaboration with a team of research professors at the Ehrenberg-Bass Institute.
Passion in Advertising
Sara Rosengren, Professor in Business Administration, Stockholm School of Economics
Sara will be presenting on behalf of her coauthors. The 6-member research team includes “superstar” creativity experts at Stockholm, Norwegian School of Economics, as well as consultants at AT Kearney and McKinsey & Co.
Advertising and Promotional Effects on Restaurant Sales
Harlan Spotts, Professor of Marketing, Western New England University
Marc Weinberger, Professor Emeritus, University of Massachusetts, Amherst
The research was a collaboration with Northwestern University.