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ARF DASH

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PRESS

FEATURED COVERAGE


There is a lot of television being watched without television sets, and it needs to be accurately measured
WARC, 5/15

DASH in the MEDIA

In The Press The Advertising Research Foundation has called for a “gradual migration” away from “TV households” to “TV-accessible (TVA) households”.
Cynopsis Media, 4/03

In The Press Will YouTube Win Its Fight For Premium Video Status?
Ad Exchanger, 3/31

In The Press ARF Calls to Update “TV Households” to “TV-Accessible” for Accurate Measurement
Videoweek, 3/31

In The Press ‘TV-Accessible Households’ Explained
Advertising Age, 3/28

In The Press The ARF has Called for a “Gradual Migration” away from TV Households.
Cynopsis Media, 3/28

In The Press ARF Calls For Move Away From TV Households as Basis of TV Measurement
Multichannel Merchant, 3/28

In The Press Advertising Research Group Wants To Replace TV Households
Forbes, 3/27

In The Press TV Measurement Should Include Homes with No TVs, Research Group Says
Ad Age, 3/27

In The Press ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones
MediaPost, 3/27

In The Press ARF Calls for Move Away from TV Households as Basis of TV Measurement
TVTechnology, 3/27

In The Press ARF Seeks Measurement Shift To ‘TVA’ Households
Radio+Television Business Report, 3/27

In The Press US Households without TV are Growing
Insider Intelligence, 3/27

In The Press ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones
MediaPost, 3/27

In The Press ARF Calls for TV Measurement Reset
Advanced Television, 3/27

In The Press ARF: Out With TV Households, In With TV-Accessible Households
NextTV, 3/27

In The Press Peak TV May be Coming to an End
Forbes, 1/21

In The Press As Brands Spend More in Connected TV, They Must Pay Closer Attention to How It’s Viewed – and Measured
WARC, 1/21

In The Press Easily Align Your Audience Buying with Consumers’ Media Usage Habits
Experian, 12/27

In The Press ARF: 5%+ Of U.S. Homes Have No TV Set, ACR Data, vMVPDs Complicating Measurement
MediaPost, 12/20

In The Press ARF’s DASH study reveals the reality around US consumer device and account sharing
WARC, 4/11

In The Press Device and account sharing – what is really going on?
asiCast 137, Interview with Paul Donato, Chief Research Officer, 4/11

In The Press Why Netflix and other streamers are cracking down on password sharing
Los Angeles Times, 4/14 (Subscribers only)

In The Press Latest Survey Finds Password Sharing Among 33% Of Netflix Subscribers, 29% Across D2C Streamers
MediaPost: Digital News Daily, 3/30

In The Press New Survey: 33% of Netflix Subscribers are Password Sharers
NextTV, 3/29

In The Press Netflix Can Add $1.6 Billion in Annual Revenue with Expansion of Password Sharing Fee: Analyst
NextTV, 3/22

In The Press Netflix’s Password Crackdown Will Be Tougher Than It Seems
Variety, 3/21

In The Press Why Netflix Is Moving to Collect Fees From Password-Sharing Violators
Variety, 3/17

In The Press Why Netflix Will Soon Crack Down in America, Too – 49% of U.S. Customers Share Their Password with Family and Friends Outside Their Home
NextTV, 3/17

In The Press Streamers Crack Down on Password Sharing as Cancellations Rise
Axios, 3/17

In The Press ARF Releases First DASH Study to Aid Big Data Audience Modelers
MediaVillage, 3/16

In The Press ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation
MultiChannel Merchant, 3/8