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PRESS
FEATURED COVERAGE
DASH in the MEDIA
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Viewing habits of Gen Z and Millennials… Cynopsis Media, 6/24/25 |
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Young/Old TV Consumers’ Divergence: AVOD Vs. FAST Advanced Television 6/25/25 |
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ARF proposes new US TV connection framework MediaPost, 11/26/24 |
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ARF proposes new US TV connection framework Advanced Television, 11/26/24 |
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The Advertising Research Foundation has proposed a new framework for classifying how US households connect to TV. Cynopsis Media, 11/26/24 |
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ARF Introduces New Framework for Classifying U.S. TV Households Amid Streaming Surge Talk CMO, 11/26/24 |
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Advertising Research Foundation Proposes Updating TV Categories TVTechnology, 11/25/24 |
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The Advertising Research Foundation Introduces New TV Connection Framework to Navigate Evolving Media Landscape City Biz, 11/25/24 |
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The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape Press Release, 11/25/24 |
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TVViewing Trends Require Changes, Says ARF ResearchLive, 6/27/24 |
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Cheap Big-Screen Video Sets? Go Further – Mark Down The ‘TV’ Modifier MediaPost, 6/24/24 |
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Data: 6% of US watch TV exclusively on mobile devices Advanced Television, 6/21/24 |
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About 6% of U.S. households watched TV exclusively on mobile devices in 2023, an increase of more than 1 million homes. Cynopsis Media, 6/21/24 |
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ARF Says TV Household Definition Change More Urgent MRWEB, 6/20/24 |
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6% of Households Watch TV Solely on Mobile Devices, Survey Finds The Wrap, 6/20/24 Reposted on Yahoo Finance |
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Study: Panels key in big data audience measurement Advanced Television, 12/13/23 |
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There is a lot of television being watched without television sets, and it needs to be accurately measured WARC, 5/15/23 |
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The Advertising Research Foundation has called for a “gradual migration” away from “TV households” to “TV-accessible (TVA) households”. Cynopsis Media, 4/03/23 |
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Will YouTube Win Its Fight For Premium Video Status? Ad Exchanger, 3/31/23 |
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ARF Calls to Update “TV Households” to “TV-Accessible” for Accurate Measurement Videoweek, 3/31/23 |
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‘TV-Accessible Households’ Explained Advertising Age, 3/28/23 |
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The ARF has Called for a “Gradual Migration” away from TV Households. Cynopsis Media, 3/28/23 |
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ARF Calls For Move Away From TV Households as Basis of TV Measurement Multichannel Merchant, 3/28/23 |
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Advertising Research Group Wants To Replace TV Households Forbes, 3/27/23 |
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TV Measurement Should Include Homes with No TVs, Research Group Says Ad Age, 3/27/23 |
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ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones MediaPost, 3/27/23 |
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ARF Calls for Move Away from TV Households as Basis of TV Measurement TVTechnology, 3/27/23 |
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ARF Seeks Measurement Shift To ‘TVA’ Households Radio+Television Business Report, 3/27/23 |
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US Households without TV are Growing Insider Intelligence, 3/27/23 |
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ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones MediaPost, 3/27/23 |
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ARF Calls for TV Measurement Reset Advanced Television, 3/27/23 |
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ARF: Out With TV Households, In With TV-Accessible Households NextTV, 3/27/23 |
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Peak TV May be Coming to an End Forbes, 12/21/22 |
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As Brands Spend More in Connected TV, They Must Pay Closer Attention to How It’s Viewed – and Measured WARC, 1/21/22 |
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Easily Align Your Audience Buying with Consumers’ Media Usage Habits Experian, 12/27/22 |
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ARF: 5%+ Of U.S. Homes Have No TV Set, ACR Data, vMVPDs Complicating Measurement MediaPost, 12/20/22 |
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ARF’s DASH study reveals the reality around US consumer device and account sharing WARC, 4/11/22 |
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Device and account sharing – what is really going on? asiCast 137, Interview with Paul Donato, Chief Research Officer, 4/11/22 |
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Why Netflix and other streamers are cracking down on password sharing Los Angeles Times, 4/14/22 (Subscribers only) |
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Latest Survey Finds Password Sharing Among 33% Of Netflix Subscribers, 29% Across D2C Streamers MediaPost: Digital News Daily, 3/30/22 |
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New Survey: 33% of Netflix Subscribers are Password Sharers NextTV, 3/29/22 |
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Netflix Can Add $1.6 Billion in Annual Revenue with Expansion of Password Sharing Fee: Analyst NextTV, 3/22/22 |
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Netflix’s Password Crackdown Will Be Tougher Than It Seems Variety, 3/21/22 |
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Why Netflix Is Moving to Collect Fees From Password-Sharing Violators Variety, 3/17/22 |
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Why Netflix Will Soon Crack Down in America, Too – 49% of U.S. Customers Share Their Password with Family and Friends Outside Their Home NextTV, 3/17/22 |
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Streamers Crack Down on Password Sharing as Cancellations Rise Axios, 3/17/22 |
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ARF Releases First DASH Study to Aid Big Data Audience Modelers MediaVillage, 3/16/22 |
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ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation MultiChannel Merchant, 3/8/22 |