Creative Council: A Happy Hour Peek Inside Grand Ogilvy Winner, “Not a Gun”
Born in Oregon, Madison grew up with a passion for making a difference. As a kid, that looked like crafting presentations to convince her parents as to why they needed to rescue yet another dog. Today, it looks like fighting injustices like teen cyber bullying (“I Am A Witness”), over-medicating children (“Outride ADHD”), and most recently, police brutality through the “Not A Gun” and “Not A Crime” campaigns. She’s happiest when helping brands develop their purpose and social responsibility in the world and currently spearheads the strategy for Icy Hot, Aspercreme, Freshpet, Applegate and more. Throughout her career she’s also worked on brands like BMW, Comcast, PayPal, and Sam Adams.
As an Associate Creative Director at Goodby, Silverstein, and Partners, Rony spends most of his time toeing the line between creative and director. He works alongside the most creative people in the industry and with some of the most recognizable brands in the world—Pepsi, BMW, Kraft/Heinze, Hewlet-Packard, Xfinity, and the Golden State Warriors. Prior to working at GS&P, he spent his career at a variety of agencies in Chicago, where he worked on global brands like Toyota, McDonald’s, Tide, Crest, Jack Daniel’s, Mountain Dew, Coors Light, and Babybel Cheese where he was the voice of the brand in the form of talking cheese, with a Haitian accent.
His work has been featured by Fast Company, The New York Times, ESPN, GQ, the NBA, and recognized with awards from the Art Directors Club, FWA Site of the Day, and won the Grand prize at the Ogilvy Awards. In 2020, Rony was also named to Adweek’s Creative 100 and AdAge’s 40 under 40 list.
Ann Green is a Client Partner at Kantar with a rich background in brand building and creative development.
Ann’s focus is on maximizing the impact of our research on clients’ business by bringing together innovation, best practices and knowledge across the Kantar family. She has successfully supported the marketing efforts of top brands such as Google, Facebook, eBay, J&J, Chase, Pepsi, Estee Lauder, Unilever and Hershey.
Ann is a frequent speaker at industry events, including the Advertising Research Foundation (ARF), Word of Mouth Marketing Association (WOMMA), the Online Media, Marketing and Advertising Conference (OMMA) and, ad:tech. Ann is also prominent in academic circles having taught at Columbia University, NYU Stern and Kellogg School of Management.
Matthew McNamara is a Communication Strategist at GS&P that planned the media for the “Not A Gun” campaign which is the Grand Winner at the 2020 ARF Ogilvy Awards. Prior to GS&P, he received a degree in Strategic Communication and started his career in media planning and brand strategy at Blue449, now Spark Foundry, for T-Mobile.
Knowing he wanted to do more with his knowledge of media and understanding of human behaviors, he relocated to San Francisco to work at GS&P – an agency known for stepping into conversations of societal importance like Stacy’s Stand with You, #IAmAWitness, HERstory, and many more.
The combination of GS&P’s DoGood and shared motivations of colleagues attracted Matthew to the Not A Gun team in the first weeks at GS&P.
Anthony O’Neill is an award winning, Associate Creative Director at Goodby Silverstein & Partner; he was named AdAge 40 Under 40 and AdWeeks Creative 100. Before coming to Goodby, Anthony spent his formable years in Chicago. He’s created fun and culturally relevant work for brands such as: BMW, Toyota, Mountain Dew, Pepsi, Jack Daniels, Coors Lights, Miller Lite, The Golden State Warriors, Michelob Ultra and, Xfinity, McDonald’s, WingStop. and the AdCouncil.
Anthony puts a high value on collaboration between “Good Humans” and creating work his mom can post to Facebook.
His work has appeared on the “Super Bowl” and has been recognized by Fast Company, ESPN “The Jump”, and “The Today Show,” to name a few.
Anthony is a proud “Girl Dad”, husband, and connector. As a black man and creative, Anthony looks to create the type of work that connects the dots between culture and the brand experience.
Before her career in advertising research, Nancy completed her master’s degree in psychology and worked as a school psychologist and adjunct professor in Baltimore City, MD. After following her brother to California in 2018, she pursued her love of research by joining the team at Goodby Silverstein & Partners. Here, she applies her understanding of human motivation and behavior to enhance the reach of global brands such as Sam Adams, BMW, and Rockstar energy drinks. She designed and led the quantitative research for GS&P’s “Not A Gun” campaign which is the Grand Winner at the 2020 ARF Ogilvy Awards. She currently lives in San Francisco.
Glenn Eric Singleton has devoted over thirty years to constructing racial equity worldwide and developing leaders to do the same. He is the author of Courageous Conversations About Race books (© 2006, © 2012, © 2016), creator of a protocol for sustained, deep interracial dialogue, and facilitator of Beyond Diversity™, the curriculum that has taught hundreds of thousands of people how to effectively talk about race and address racial disparities. As Founder and President of Pacific Educational Group, Inc. (PEG), Singleton has created an agency that has developed racially conscious leaders in a variety of sectors: education, government, business, law enforcement, and community organizing among them. In 2015, The US Embassy selected PEG to guide law enforcement leaders throughout Western Australia. In 2016, Singleton launched the first Institute for Courageous Conversation – in Auckland, New Zealand. In 2017, he founded the Courageous Conversation Global Foundation and serves as chairperson of its board of directors.
Mark Truss is the Chief Research Officer for Wunderman Thompson Data, overseeing research, insights and brand intelligence. Using traditional and emerging research techniques, Mark and his team help companies uncover hidden truths about consumers, cultures and brands that drive impactful communications across a variety of media channels.
Mark is also an active contributor within the industry. He writes for and speaks at events hosted by the Advertising Research Foundation and the 4A’s and the IAB; as well as lends his expertise to industry bodies, such as the Market Research Council and the Ad Council’s Research Committee. In addition, Mark is an adjunct professor at Columbia University and NYU and serves as a board member for the ANA’s Educational Foundation and the Advertising Research Foundation.
In his spare time, Mark plays lead guitar in a band of market researchers, known as “The Outliers.”