Current Issue Summary
September 2022 (Vol. 62, Issue 3)
Editor’s Desk
The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics and Devices
As John B. Ford passes the baton of Editor-in-Chief to Colin Campbell, the esteemed pair summarize the current issue. Together, they note how “fierce competition for consumers’ attention opens the door to research that questions both new and traditional methods.” Indeed, this edition leaves virtually no stone unturned, from a comparison of creative versus personalization strategies for countering banner blindness, to assessments of pop-ups and floating ads, roadblock advertising, AI tools, interracial casts and sensory inputs in video. With two of the articles authored or coauthored by Colin, it is important to note that the material in this issue was managed and accepted in peer review under John’s leadership.