Noelle Huynh is a senior-level leader with diverse experience across media, consumer and market research and analytics. She has a proven ability to identify knowledge and data gaps, design solutions, build teams and infrastructure for measurement, possessing an entrepreneurial spirit best-suited for start-up and high-growth environments. With her hands-on experience, Noelle has led teams in the entertainment and technology sector supporting brand and performance objectives (e.g. audience segmentation, brand trackers, custom consumer research, customer online engagement communities, etc.), brand & creative strategy research and industry/ competitive research & analysis, media research & strategy, cross-channel ad effectiveness measurement, cross-channel audience measurement, in-lab experiments, and marketing attribution. In her current role as SVP of Research and Measurement at Warner Bros Discovery, Noelle oversees measurement and analytics uncovering insights to help inform campaign and sales strategies, improve the accuracy of counting audiences, and prove out the distinct value of Warner Bros. Discovery omni-channel media. Noelle is a graduate of the University of Southern California and currently resides in Los Angeles.