Daniel joined DoubleVerify in early 2023 to lead the evolution of DV’s Attention product following a two-year stint in the fast-growing world of retail media. Daniel brings deep knowledge of the digital and traditional ads ecosystem from over two decades of experience in consumer and advertising research roles.
Over the past twenty years, Daniel has held a variety of positions in the Market Research, Media Measurement and tech industry. Beginning with his work at Knowledge Networks, Daniel sought to improve panel management techniques and led many research initiatives concerned with improving representation, retention and weighting practices. This research led to important improvements in the measurement of consumer attitudes online and from panels more generally.
At Google and Facebook, Daniel's research and responsibilities focused on media measurement, consumer behavior and ad effectiveness. While at Facebook, Daniel played an integral role in the development of their ad measurement solutions and partnerships as a founding member of their marketing science organization. During his time at Facebook, he built and led several high-performing analytics and research teams that are now embedded in the Facebook product organization.