Carla serves as SVP, Client Partnerships, Hispanic & Multicultural at NBCUniversal in the company’s Advertising Sales & Partnerships division. In this role, Carla leads the Hispanic and Multicultural client advocacy team, playing an integral part in the development of NBCUniversal’s multicultural sales strategy. Before stepping into the role of Senior Vice President, Carla was the Vice President of Client Advocacy within the Hispanic vertical at NBCU Advertising Sales & Partnerships. As VP, she helped strengthen NBCU’s position as a thought leader in the Hispanic and Multicultural markets, with an emphasis on the growth and development of the CPG and Pharma categories. Carla is an active participant in NBCUniversal’s and the larger industry’s Hispanic and multicultural initiatives and currently serves on the NBCU Ad Sales Diversity Equity & Inclusion Council.