Case Studies from ARF Cross-Platform Measurement Council Attribution Showcase.

The day before the ARF AUDIENCExSCIENCE Conference in 2018, the Attribution Working Group put together a showcase of multi-touch, attribution case studies. Companies were invited to submit their own and after a careful curation process, eight were selected to present their submissions. An enlightening panel discussion after each four presentations followed, moderated by Alice Sylvester of Sequent Partners.

• Analytic Partners – Download Case Study – View Video
• C3 Metrics – Download Case Study – View Video
• Concentric – Download Case Study – View Video
• IRI – Download Case Study – View Video
• Marketing Evolution – Download Case Study – View Video
• (m)Phasize – Download Case Study
• Neustar – Download Case Study – View Video
• Visual IQ – Download Case Study