Case Studies from ARF Cross-Platform Measurement Council Attribution Showcase.
The day before the ARF AUDIENCExSCIENCE Conference in 2018, the Attribution Working Group put together a showcase of multi-touch, attribution case studies. Companies were invited to submit their own and after a careful curation process, eight were selected to present their submissions. An enlightening panel discussion after each four presentations followed, moderated by Alice Sylvester of Sequent Partners.
- Analytic Partners – Download Case Study – View Video
- C3 Metrics – Download Case Study – View Video
- Concentric – Download Case Study – View Video
- IRI – Download Case Study – View Video
- Marketing Evolution – Download Case Study – View Video
- (m)Phasize – Download Case Study
- Neustar – Download Case Study – View Video
- Visual IQ – Download Case Study