Young Pros Spotlight
What is your role / current company? Senior Manager, Business Intelligence/Xandr
When did you join the ARF Young Pros? 2017
What is your biggest professional challenge?
I joined the team at Xandr just as we were completing work on our second annual Relevance Report, evaluating the state of the media ecosystem and advertising value exchange. Pulling the report together and seeing how it was received by the marketplace was especially exciting. Even with being so new, jumping into things and feeling part of something important was my proudest professional accomplishment.
How has being an ARF YP member impacted your career?
I have found it so beneficial to speak with other ARF YP members to gain professional insight, both in terms of the work we’re doing and also how we think about our careers. I think I often put pressure on myself to find meaningful, long-term professional connections but I’ve gained great, actionable advice from one-off conversations at ARF YP events.
When researching a topic you know nothing about, how do you get started?
What is great about being a researcher today is that there are so many valuable resources. First, I always read the most recent news on a subject, that way I have a sense for whatever is most current and being discussed. Then I’ll go to a variety of sources to get more landscape and background. Finally, I go to the experts – whom can I reach out to for more detail and explanation?
What’s an example of a company/brand that you think is doing a great job?
I love the products and packaging from the Laundress – they make me excited to do my laundry! The website offers helpful tips and how-to’s and the Instagram feed is very aesthetically pleasing. The brand is sleek, sophisticated without being out-of-reach. I think they’ve done a great job as an emerging DTC brand.
What is your favorite show/program?
It’s so hard to pick one favorite show, I’m torn between Marvelous Mrs. Maisel and The Crown. I am an Anglophile and lover of history so The Crown is an obvious go-to. Marvelous Mrs. Maisel is a little lighter, and the costumes and art design cannot be beat. Also, as someone who generally avoids reality TV, I have to give special recognition to Below Deck, which is my current guilty pleasure and must-watch program.
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