SOCIALMEDIAxSCIENCE was held on July 18, 2018 in San Francisco.
The Changing Landscape (Powering Social Growth with Science)
Peter Minnium – President, Ipsos US
Social media ad revenue reached $22.2 billion in 2017 according to the IAB/PwC. Eyeballs at scale and the ability to target using first-person data have been the key drivers of this increasing ad spend in social media. However, are ad experiences in social media as engaging and effective as they need to be for continual growth? In this session, Peter Minnium discusses four scientific fields that are critical for the longer-term success of social media advertising.
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