I serve as a conduit between academia and business. After completing graduate school at Dartmouth, I co-founded an innovative consumer research firm that has grown to assist some of the world's most successful organizations to better understand and more effectively communicate their needs, desires, preferences to their consumers. In my role, I oversee our research team in the development of award-winning research programs that go beyond traditional methods to discover the drivers of behavior, even when the impetus of those behaviors cannot be articulated. In this role, I am responsible for understanding client goals, architecting research programs, assuring quality and efficiency in ethically-derived data collection practices, and for interpreting and synthesizing the findings from multiple methodological channels into unified insights.