ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Future States & AI
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2025 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • June 2026: Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • The Mentoring Loft
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • E-Newsletters
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • ARF at 90
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • Press Kit
  • ARF in the Press
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Ogilvy Awards

how to enter

CALL FOR ENTRIES IS OPEN!

Command industry attention, honor your team and join an illustrious group of past winners, including PepsiCo, Google, TikTok, VMLY&R, the J.M. Smucker Company, and more.

Follow these steps to enter your campaign:

  1. Login to your MyARF account
  2. Submit payment
  3. Access the portal
  4. Complete the digital entry application, including:
    • Written Explanation
    • Data Survey
    • 1-3 Ads/Creative Elements
    • Creative Frame/Image
    • Affiliated Companies
    • Team Credits
    • Points of Contact
    • Application Agreement – Terms and Conditions

The application process for the 2023 Awards relies on a combination of structured and open-ended questions. All answers will be provided to the jury, which ensures consistency among the information collected about each campaign.

More details on what the application requires can be found in our entry kit.

Enter Now

Entry Kit


general eligibility

  1. All campaigns must have aired or been active at any point during January 2021-March 2023.
  2. Both U.S. and international campaigns are eligible to enter.
  3. Only entries submitted through our online portal will be considered—we cannot accept entries via email.
  4. Above all, we are looking for insights that led to the success of specific advertising campaigns. If there is no specific advertising campaign affiliated with your entry, it is not eligible for an ARF David Ogilvy Award.

See more eligibility requirements in the entry kit and review our FAQs.


additional resources

Improve your chance of winning an ARF David Ogilvy Award! Access entry materials, checklist, best practices, sample cases and important information. You can also attend our free virtual event on April 13, “How to Win an ARF David Ogilvy Award,” to learn what makes a standout entry.

Entry Kit written explanation template FAQs Sample Cases

  • About
  • Categories
  • Juries
  • Past Winners
  • 2023 Winners
  • FAQs
  • Sample Cases
  • Terms

CREATIVE EFFECTIVENESS SPONSORS

  • Hawk
  • Ipsos
  • iSpot
  • TikTok


  • AWARD SPONSORS

  • Ipsos
  • TikTok

  • IMPORTANT DATES

    March 22 – Entry Period Opens
    June 9 – Entry Period Closes
    June-July – Jury Review
    August – Finalists Announced
    October 4- Creative Effectiveness event and Awards ceremony at Tribeca Rooftop in NYC

    SPONSORSHIP OPPORTUNITIES

    Looking to sponsor the ARF David Ogilvy Awards or Creative Measurement Event? Reach out to sponsorship@thearf.org.

    ANY QUESTIONS

    Any additional questions? Reach out to davidogilvyawards@thearf.org.

    • Upcoming ARF Events
      • View All Upcoming Events
      • Upcoming Conferences
      • Upcoming Young Pros
    • Insights Studios
      • Upcoming Insights Studios
      • Past Insights Studios
    • Town Halls
      • Upcoming Town Halls
      • Past Town Halls
    • Past Event Highlights
    • Submit
    • ABOUT
    • ARF DASH
    • ARF WIDE
    • ARF/NYU CERTIFICATE
    • CIMM
    • MSI
    • PRESS
    • SUBMIT
    image description

    To further, through research, the scientific
    practice of advertising and marketing

    © the Advertising Research Foundation. All rights reserved.

    Privacy Policy | Request Permission to Use Content