How to Win an ARF David Ogilvy Award: Best Practices & Tips

During this rebroadcast, two veteran Grand Ogilvy Award Jurors joined us to discuss what makes a successful ARF David Ogilvy Award entry. Ann Green of Kantar, Abby Hollister of Formative Insights and Rachel Rodgers of Ipsos shared best practices for readying your written explanation, addressed misconceptions about what it takes to write a best-in-class entry and answered questions from attendees.

The 2023 ARF David Ogilvy Awards are open for entries through June 2, 2023.

Ann and Abigail discussed what consumer insights are and why they are crucial for the application, why past winning case studies stood out, how to tell a clear and concise brand story as a case study, the ins and outs of the submission form.