Key Takeaways:
- The performance generated a strong emotional response: Titus Andronicus raised heart rates to a level equivalent to a cardio workout of five minutes.
- Participants experienced a consistent heart rate across test cells, i.e., emotional engagement as measured by heart rate was not significantly different across the three delivery conditions.
- 91% of VR participants felt there were times when they were “actually in the theatre” vs. 64% of those who watched in cinema.
Presented by:
Elissa Moses – CEO, Neuro & Behavioral Science Center, Ipsos
Horst Stipp – EVP, Global Business Strategy, ARF (Moderator)
View the video: