Current Issue Summary
JUNE 2020 (Vol. 60, Issue 2): GENDER AND DIVERSITY
What Do We Know about Gender and Diversity?
How the Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers: The Roles of Company Motive and Consumer Identification with the Brand
WHAT WE KNOW ABOUT GENDER AND DIVERSITY
Feminism and Advertising: Responses to Sexual Ads Featuring Women: How the Differential Influence of Feminist Perspectives Can Inform Targeting Strategies