Young Pros Spotlight
What is your role / current company?
Associate Strategy Director, EightBar (the IBM team that is part of Ogilvy)
When did you join the ARF Young Pros? January 2021
What is your proudest professional accomplishment?
In Spring 2020, I began the journey of building and leading a ‘start-up’ strategy team within my agency to meet client needs of delivering innovation and creating rigor around managing multiple business units in market. Creating a team from scratch involved establishing a roadmap of goals and understanding how to complement existing agency workflows when providing a new service. A year later, the team has grown and client demand is high, with the team working on all performance media projects in 2021.
What’s your favorite Young Pros event that you’ve been to?
I really enjoyed the event “Practical Tips for keeping your career on track in a virtual world” as it covered a lot of issues that me and my peers have been nervous to discuss during the past year. For example, I am extremely grateful to still be employed but also want to keep moving forwards with goals and progression, so hearing others voice that concern was reassuring. Simple tips for success such as always showing up with the camera on motivated me to re-evaluate my morning routine to spend more time getting in a good headspace for the work day, resulting in greater interaction in meetings.
When researching a topic you know nothing about, how do you get started?
I like to behave like a consumer doing product research would, so I start with a broad search query to get a sense of the marketplace. This tells me which brands, topics or news stories are populating the top ranks in search engines at a particular moment in time. I use this as a “barometer” for the marker before deep diving in specific areas.
What is your favorite restaurant in your city?
Reunion in Williamsburg, Brooklyn – the best shakshuka you ever will taste!
What is your favorite show/program?
One Tree Hill – for the nostalgia and the great soundtrack!
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