Findings from the New ARF Privacy Study
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News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Trust and Young Americans
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on the upper right of the web site or create an account to view this page.Why Do Ad Rates Rise While Viewership Declines?
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on the upper right of the web site or create an account to view this page.How to Use Customer Metrics
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on the upper right of the web site or create an account to view this page.“Multicultural” vs. “Total Market” Strategy
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on the upper right of the web site or create an account to view this page.In Brief: Smart TV OS and Streaming Trends
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on the upper right of the web site or create an account to view this page.Insights from the David Ogilvy Award Submissions
This year marks the Ogilvy’s 25th anniversary (scheduled for September 26 in New York) and, according to Scott McDonald, ARF president/CEO, “This year’s competition was especially fierce—with applications up 45% from last year”.