A weekly round-up of the industry’s top stories and research curated by the ARF.
Bloomberg published an article in their magazine headlined “The Case for Optimism in Hollywood” and online as, “Five Reasons to Be Optimistic About the Entertainment Business.” The article counters negative views on the future of various media businesses. Read more »
August 2024 provided new insights into the drivers of viewing behaviors: content can be more important than platform choice and long-term trends can be impacted by content. Read more »
The benefits and dangers of AI are a major topic of discussions and heated debates. A new study suggests an unexpected beneficial use of AI: revise, or at least, modify the views of conspiracy believers.
The ARF has conducted a new study on the translation capabilities of LLMs. The main goal was to explore if the models improved and avoided the shortcomings and errors we found in our first translation study.
In a new book, The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions, a Harvard professor explains the psychology of rituals and shows how insights about your consumers’ rituals can improve marketing strategies.
Researchers in this study used neuroimaging to assess what conditions during exposure led to liking, engagement and ultimately advertising success. They found three predictors that other methods, like questionnaires, often miss.
The ARF is conducting a new study to explore if improved LLMs will avoid the shortcomings and errors we found in our first translation study.
AI is facilitating the development of new tools that can make pricing more flexible and respond to competitors. However, such “algorithmic pricing” can lead to problems.
The use of specific sounds, audio cues and music for branding is being rediscovered by marketers. Two new studies have confirmed that sonic branding, such as jingles, can be an effective brand asset in today’s media and shopping environment. Read more »
AI generated deep fakes and falsehoods spread on various media platforms are very topical issues, especially during election cycles. But concerns about misleading information are not new – as evident from a book first published in 1954.