New ARF Privacy Study
The latest Privacy Study has been released. Here are key insights, plus a link to the full report.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
The Future of Ad Creative?
A new study in the Journal of Advertising Research explores the role of deep fakes and A.I. on ad creative and consumer response to advertising
Will Digital Ads Become Less Effective?
Sponsored by Meta
A new study by Meta concludes that changes in how data is used in online advertising can have a significant negative impact on the effectiveness of digital ad campaigns. This research can help us understand what work the industry can prioritize to help advertisers in a privacy-conscious environment.
Optimizing Brand Differentiation
Kantar’s Dom Boyd says that brand differentiation is the most important driver of brand growth and that we should pay more attention to which kind of brand differentiation drives sales.
How to Improve Prosocial Messages
Many companies have employed prosocial messaging and more diverse portrayals in advertising. New research explored if and how those strategies can improve consumers’ perceptions of brands and increase sales. Read more »
What Makes Product Placements Effective?
Product placements have increased and are predicted to grow further. Research provides insights on how to make them effective.
The New ARF Privacy Study
The ARF’s latest Privacy Study, to be released next week, provides new insights on trends in consumers’ concerns and attitudes regarding sharing personal data. Read more »
Attention Events
Two events take place next week that are designed to help marketers create attention-grabbing and effective messages.
Meet the New JAR Editor
Dr. Colin Campbell, Associate Professor of Marketing at the University of San Diego’s Knauss School of Business, has succeeded Dr. John Ford as Editor-in-Chief of the Journal of Advertising Research, as of September 1st.
Making Digital Ads More Effective
Two new JAR papers explore how to increase attention to and the impact of, online advertising.