News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

U.S. Marketing Trade Groups Oppose Citizenship Census Question

Four U.S. marketing trade groups registered their opposition to the adding of a citizenship question on the 2020 U.S. Census questionnaire.

The American Association of Advertising Agencies (4As), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), and the Advertising Research Foundation (ARF) sent a joint letter to the U.S. Department of Commerce in which they said they were opposed to the new census inquiry that asks: “Is this person a citizen of the United States?”
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The Nielsen Total Audience Report: Q1 2018

U.S. adults are spending over 11 hours listening to, watching, reading or generally interacting with media. Time spent across all media in Q1 2018 increased 19 minutes from the prior quarter.

This increase in media time is driven by more time on TV-connected devices

(+5 minutes) and with digital platforms (+13 minutes). Live TV viewing remained relatively flat at 4 hours and 10 minutes a day (editor’s note: this is by far the largest component).

Radio usage was 1 hour and 46 minutes in Q1 2018, trending consistently with prior quarters.
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Magazine Media Factbook

Editor’s Note: The Magazine Media Factbook has over 120 pages of facts & figures and comes from the Association of Magazine Media with an introduction by Linda Thomas Brooks – President & Chief Executive Officer, MPA (The Association of Magazine Media).

“You will find some of your favorite slides refreshed and updated. You will also discover new research from GfK MRI, AAM, YouGov, Ipsos, Simmons and Kantar.
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4 Pro Tips: 23 Industry Execs Share Their Secrets to Success

Every career is filled with opportunities and pitfalls. It’s how one deals with adversity and success along the way that can mean the difference between moving up the ladder, making an impact or crashing and burning. Adweek reached out to leading industry executives who shared how they did it, navigating various points in their careers from mistakes to pivotal moments to the best advice they received on the path to success.
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10 Things to Know About the Online (Global) Population

This infographic provides a panoply of facts & figures across the globe such as:

  • Internet penetration rates vary from 96% in the UK to 33% in Nigeria.
  • Indonesia and India have the fastest growing internet populations.
  • European markets have the highest proportion of affluent consumers.

All figures are taken from our Q1 2018 wave of online research among 109,780 internet users aged 16-64 across 42 markets.

10 Things to Know About the Online Population. (2018). GlobalWebIndex.

Havas Expands “Meaningful Brands” Studies

“We live in a world of content overload. A world where every day 500 million tweets, 4.3 billion Facebook messages and 500 million hours of YouTube footage are sent, posted and uploaded. In this world, only brands that form more meaningful connections with people will prosper. It’s no longer enough to produce products that work. Brands need to know why people care, and what makes their brands meaningful.” – Yannick Bolloré, Chairman and CEO, Havas Group.
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From June 2017 to June 2018, Google’s YouTube, Google and Waze saw its share of combined digital consumption increase from 28.6% to 34.2%.

According to Pivotal Research analyst Brian Wieser. (numerous sources)

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