A weekly round-up of the industry’s top stories and research curated by the ARF.
In a new book, The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions, a Harvard professor explains the psychology of rituals and shows how insights about your consumers’ rituals can improve marketing strategies.
Researchers in this study used neuroimaging to assess what conditions during exposure led to liking, engagement and ultimately advertising success. They found three predictors that other methods, like questionnaires, often miss.
The ARF is conducting a new study to explore if improved LLMs will avoid the shortcomings and errors we found in our first translation study.
AI is facilitating the development of new tools that can make pricing more flexible and respond to competitors. However, such “algorithmic pricing” can lead to problems.
The use of specific sounds, audio cues and music for branding is being rediscovered by marketers. Two new studies have confirmed that sonic branding, such as jingles, can be an effective brand asset in today’s media and shopping environment. Read more »
AI generated deep fakes and falsehoods spread on various media platforms are very topical issues, especially during election cycles. But concerns about misleading information are not new – as evident from a book first published in 1954.
Choice of words, clarity, structure and tone guide large language models towards more accurate responses. The ARF Research team found that being polite helps too.
Brands are reallocating their marketing budgets away from traditional media and toward programmatically bought digital media, social media platforms and retail media networks. In doing so, are they “killing the goose that laid the golden eggs?” One advertising guru thinks it is time to rethink current strategies.
There is renewed interest in the concept of “brand density,” since researchers have found that improving brand density can boost in-market performance.
There are noteworthy discussions and developments regarding AI’s impact on children and teens, including regulations about advertising directed at children. Read more »