NYCU: AUDIENCExSCIENCE – Winning Paper: The Impact of TV, YouTube and Facebook Ads (9/23/20)
The “Media Equivalence Study” is a major, unique research project that compares the impact of TV, YouTube and Facebook video advertising
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
NYCU: AUDIENCExSCIENCE 2020 – Keynotes & Interviews on Today’s Most Challenging Issues
AudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)
With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
Read more »
NYCU: AUDIENCExSCIENCE Presentations – New Insights for Contextual Targeting
Growing interest in contextual targeting is renewing the focus on context effects. Several new studies will be presented during the conference. In addition, the ARF Cognition Council will be hosting a special event on Wednesday.
NYCU: Troubleshooting Ads
Please log-in using the log-in icon 
on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Are Marketers Aligned with Ad Profitability?
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Gaming & Advertising
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Nielsen’s Streaming Top Ten
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Most Young Adults Live with Their Parents
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Targeting Without Cookies
The disappearance of third-party cookies will have a major impact on marketing. In the July 17th NYCU, the ARF’s Paul Donato explained the impact on attribution. Here are excerpts from an article in Digiday on the implications for targeting. Read more »
NYCU: Change Demands Reset of Behavioral Data
Omnicom’s Hagedorn explains why we need to reset behavioral data and what kind of research will prepare us for the future.