A weekly round-up of the industry’s top stories and research curated by the ARF.
The millions of dots on the map trace highways, side streets and bike trails — each one following the path of an anonymous cellphone user. Another user leaves a house in upstate New York at 7 a.m. and travels to a middle school 14 miles away, staying until late afternoon each school day. Only one person makes that trip: Lisa Magrin, a 46-year-old math teacher. Her smartphone goes with her.
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Despite how much marketers prioritize attribution, many gaps in their efforts remain.
Crediting a purchase is a key part of many marketing campaigns. But data quality issues, the complexity of cross-device campaigns and marketers’ reliance on outdated attribution models have hindered them from more accurately linking a specific piece of marketing to sales.
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Despite boasts among many networks — especially Fox’s — that they would be reducing commercial clutter to improve their viewer’s experiences in order to boost ratings, attentiveness and revenues, the trend has been in the other direction.
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Ever since the DVR made its way into living rooms last decade, Madison Avenue has worked furiously to find new ways to keep commercials from being skipped or ignored.
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Think AI is not yet affecting advertising? Google, IBM Watson Ads, and the ARF debunked this belief at a recent ARF Leadership Lab, where they offered valuable background, tips and case studies so that others can consider how to begin to leverage AI to their benefit.
Recently, the Universal Guidelines for AI (UGAI) were endorsed by 170 experts and 40 non-governmental organizations representing 30 countries, an important step in acknowledging the potentially negative consequences of AI technology.
The biggest roadblock to your productivity is the smartphone on your desk.
As I type this, my iPhone is tucked away inside my desk drawer under lock and key. It’s been there all day, completely out of sight. I’m slightly anxious about the notifications I might be missing, but only slightly; it’s a manageable level that’s not distracting.
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According to Research Intelligencer’s analysis of media industry economists, the average US household spends about $285 per month on media.
Source: Mandese, J. (2018, November 28) Average U.S. Household Now Spends $285 Per Month on Media. MediaPost.
This year’s ARF SHOPPERxSCIENCE event explored how CPG brands and retailers can keep pace with consumers and implement winning solutions. Takeaways included the latest trends and evidence-based examples to succeed in a new world of bricks, clicks, swipes, and voice.
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The Digital Linear War is Over: Convergence is Here – moderator, Marc Rappin, VP Strategic Partnership, Currnt
