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News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

CIMM TV Attribution Study

The Coalition for Innovative Media Measurement (CIMM) today announced the launch of a new study with Janus Strategy and Insights and Sequent Partners. It unpacks how different TV data inputs vary and impact attribution results in order to define best practices for better representation of television in attribution models. The study is part of an ongoing initiative.
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