News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

Media Professionals’ Opinions

The ARF participated in an “All Things Insights Media Insights” survey of media professionals about the state of media research, as well as their investments in research and data sciences. A report is now available.

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Does “Going Dark” Always Hurt the Brand?

Researchers have consistently found that decreasing advertising during a recession can hurt sales after the period of economic contraction, and that “going dark” is likely to cause long-term damage to a brand. The first analyses of the “What Brands Did in 2020” research project indicate more nuanced effects.

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Today’s Social Media Landscape

The ARF’s Social Council has reported on the results of a survey of 2,490 social media users (conducted in partnership with Dynata) on social media’s role in the lives and experiences of its users.

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LGBTQ Social Media Use

A study by the GLAAD Media Institute found that “LGBTQ audiences are nearly two times more likely to be heavy social media users and significantly more likely to have used a streaming service in the previous seven days…” Read more »