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News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

The State of Ad Fraud

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and the Association of National Advertisers (ANA).

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Paging Print Magazines

The death of print media has been greatly exaggerated. Again. A surge in new print magazines reaffirms that being a media prognosticator can be a pretty dicey business these days. In total, 325 new print magazines debuted with a frequency of quarterly or more within the last two years, according to the MPA. New titles run the cultural gamut. The titles encompass multiple markets, ranging from automotive to travel to science/technology.

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