News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

Gaming Growth

Strong growth is predicted for gaming – both for revenue from purchases and from advertising. Mobile (“Social/Casual”) is driving nearly all of the growth. Read more »

The Media Universe

Evan Shapiro has updated his “Media Universe” chart. This is what it looks like at the end of 2023.   Read more »

Advertising Challenges

Editor-in-Chief Colin Campbell’s editorial, in JAR’s December 2023 issue, outlines challenges faced by advertising practitioners and researchers.

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Privacy

Many consumers are concerned about marketers’ access to their data (as shown in ARF studies with a new report being released soon). Read more »

Media Use/Audience Behavior

Given the rapid changes in the media landscape and in viewer behavior and attitudes, this is sure to be an on-going concern for researchers.

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