Welcome & Pharma Council Launch
Jay Mattlin — VP, Research, ARF
Setting the Context: The Patient Journey to Vaccination
An overview of the patient journey to vaccination and a public health perspective on the rollout of past vaccines. How did people shift from a skeptical mindset to one of acceptance? How has the patient journeys to those vaccines changed over time, and how is the patient journey to the COVID vaccine similar to or a break from the patient journeys of the past? Are there lessons from prior vaccination efforts that can be applied to this one?
Eileen Barrett, MD, MPH, FACP — Associate Professor of Medicine, Director of GME Wellness Initiatives at the University of New Mexico
The current environment
The Path to the COVID-19 Vaccine and how it differs for different sub-populations.
Introduction: Social Media stats on sentiment about vaccination
Kelly Lundquist — VP, Director of Insights, Havas Media
Ad Council research on attitudes toward vaccination and drivers of those attitudes: how motivations surrounding resistance to vaccine differs between US segments and effective messaging.
Charysse Nunez — Insights and Strategy Consultant, The Ad Council
Addressing Current Attitudes from the Lens of Behavioral Science
What can behavioral science principles teach us about how to overcome the hesitancies of the population, particularly those of underrepresented groups, and even how to counter disinformation about vaccines?
Mitesh Patel, MD, MBA – Director, Penn Medicine Nudge Unit and Associate Prof & Physician, Penn/Wharton
Q&A with the presenters
Moderator: Rob Duboff – Partner, HawkPartners