ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2024 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

 


AGENDA
March 23 @ 2:00pm-3:00pm EDT

 
2:00pm
Welcome & Pharma Council Launch
Jay Mattlin — VP, Research, ARF


2:05pm
Setting the Context:  The Patient Journey to Vaccination
An overview of the patient journey to vaccination and a public health perspective on the rollout of past vaccines. How did people shift from a skeptical mindset to one of acceptance? How has the patient journeys to those vaccines changed over time, and how is the patient journey to the COVID vaccine similar to or a break from the patient journeys of the past?  Are there lessons from prior vaccination efforts that can be applied to this one?

Eileen Barrett, MD, MPH, FACP — Associate Professor of Medicine, Director of GME Wellness Initiatives at the University of New Mexico


 2:15pm
The current environment
The Path to the COVID-19 Vaccine and how it differs for different sub-populations.

    Introduction: Social Media stats on sentiment about vaccination
    Kelly Lundquist — VP, Director of Insights, Havas Media

    Ad Council research on attitudes toward vaccination and drivers of those attitudes: how motivations surrounding resistance to vaccine differs between US segments and effective messaging.
    Charysse Nunez — Insights and Strategy Consultant, The Ad Council


2:35pm
Addressing Current Attitudes from the Lens of Behavioral Science
What can behavioral science principles teach us about how to overcome the hesitancies of the population, particularly those of underrepresented groups, and even how to counter disinformation about vaccines?

Mitesh Patel, MD, MBA – Director, Penn Medicine Nudge Unit and Associate Prof & Physician, Penn/Wharton


 2:50pm
Q&A with the presenters

Moderator: Rob Duboff – Partner, HawkPartners


3:00pm

 

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Sponsored by

  • w20


    • ABOUT
    • ARF DASH
    • ARF WIDE
    • ARF/NYU CERTIFICATE
    • CIMM
    • MSI
    • PRESS
    • SUBMIT
    image description

    To further, through research, the scientific
    practice of advertising and marketing

    © the Advertising Research Foundation. All rights reserved.

    Privacy Policy | Request Permission to Use Content