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Ogilvy Awards

Congratulations to the 2020 ARF David Ogilvy Award Winners!
These winning campaigns stood out among all 2020 submissions, exemplifying the power of research and data behind effective advertising.

All proceeds from the 2020 awards went directly towards WIDE, the ARF’s newly established charitable foundation to increase the quality and diversity of our industry. Contributions went towards scholarships, internships and access to the industry.

The ARF is currently accepting both personal and corporate donations to ARF WIDE.

DONATE NOW

Watch the video below to see who won the Gold, Silver, and Bronze distinctions in each category, featured campaign vignettes, exclusive jury room footage and the Grand Ogilvy Award reveal.

GRAND OGILVY WINNER

The Grand Ogilvy Award-winning campaign, “Not A Gun,” by Courageous Conversation Global Foundation (CCGF) and Goodby Silverstein & Partners, utilized their platform to shed light on racial profiling by law enforcement and encouraged the public to sign their petition calling for mandatory de-escalation and implicit bias training for police departments.

GRAND

NOT A GUN
CCGF
DOWNLOAD CASE STUDY

See all 2020 winning campaigns here.

SPOTLIGHT CATEGORIES

BEST BRAND TRANSFORMATION

GOLD

No Is Beautiful
Pure Leaf
DOWNLOAD CASE STUDY

SILVER

Sip Your Sunshine
Tropicana
DOWNLOAD CASE STUDY

BEST CONSUMER EXPERIENCE

GOLD

Ditch JUUL
truth
DOWNLOAD CASE STUDY

SILVER

r/Layer
Adobe
DOWNLOAD CASE STUDY

BEST NEW OR EMERGING BRAND

GOLD

Bublé vs. bubly
bubly sparkling water (PepsiCo)
DOWNLOAD CASE STUDY

SILVER

Keep Moving
Gatorade Zero
DOWNLOAD CASE STUDY

BUSINESS-TO-BUSINESS

SILVER

Best of Zillow
Zillow Group
DOWNLOAD CASE STUDY

DATA INNOVATION AWARD

GOLD

Zillow Offers Launch
Zillow Offers
DOWNLOAD CASE STUDY

SILVER

Talenti Layers
Unilever; Talenti
DOWNLOAD CASE STUDY

DIRECT-TO-CONSUMER

GOLD

Zillow Offers Launch
Zillow Offers
DOWNLOAD CASE STUDY

FASHION, BEAUTY & HOME

GOLD

Meow Mix Remix
Meow Mix
DOWNLOAD CASE STUDY

FINANCIAL SERVICES & INSURANCE

 

GOLD

‘Better Big Bank’
Bendigo Bank
DOWNLOAD CASE STUDY

GOLD

Made Ready
Citizens Bank
DOWNLOAD CASE STUDY

SILVER

Clearly Different Money Management
Fisher Investments
DOWNLOAD CASE STUDY

BRONZE

Sonic Melody
Mastercard
DOWNLOAD CASE STUDY

FOOD & BEVERAGE

GOLD

No Is Beautiful
Pure Leaf
DOWNLOAD CASE STUDY

SILVER

Sip Your Sunshine
Tropicana
DOWNLOAD CASE STUDY

BRONZE

That Jif’ing Good
Jif
DOWNLOAD CASE STUDY

GOVERNMENT, PUBLIC SERVICE & NON-PROFIT

GOLD

Not A Gun
CCGF
DOWNLOAD CASE STUDY

SILVER

Seize the Awkward
Youth Suicide Prevention
DOWNLOAD CASE STUDY

BRONZE

Tested on Humans
truth
DOWNLOAD CASE STUDY

HEALTH & PERSONAL CARE

GOLD

Skin Stories
Unilever; Dove
DOWNLOAD CASE STUDY

SILVER

World Looks Different
Advil
DOWNLOAD CASE STUDY

BRONZE

APAC Healthy Breakfast Campaign
Herbalife Nutrition
DOWNLOAD CASE STUDY

MULTICULTURAL

SILVER

Nissan Ambicultural
Nissan USA
DOWNLOAD CASE STUDY

SILVER

This Rice Unites
Riviana Foods
DOWNLOAD CASE STUDY

BRONZE

No One Gets A Diploma Alone
Ad Council
DOWNLOAD CASE STUDY

PROFESSIONAL SERVICES

GOLD

Zillow Offers Launch
Zillow Offers
DOWNLOAD CASE STUDY

RETAIL & RESTAURANTS

SILVER

BuzzFeed + Petco Nutrition
Petco
DOWNLOAD CASE STUDY

SOCIAL RESPONSIBILITY AWARD

GOLD

Not A Gun
Courageous Conversation
DOWNLOAD CASE STUDY

SILVER

Ditch JUUL
truth
DOWNLOAD CASE STUDY

BRONZE

No Is Beautiful
Pure Leaf
DOWNLOAD CASE STUDY

SPORTS, MEDIA & ENTERTAINMENT

GOLD

There’s No Place Like Sports
ESPN
DOWNLOAD CASE STUDY

SILVER

We Love It Here
SEC Network (ESPN)
DOWNLOAD CASE STUDY

BRONZE

The Last Dance
ESPN
DOWNLOAD CASE STUDY

TECH & TELECOMMUNICATIONS

GOLD

Zillow Offers Launch
Zillow Offers
DOWNLOAD CASE STUDY

SILVER

It’s Switching Time
Chromebook
DOWNLOAD CASE STUDY

BRONZE

r/Layer
Adobe
DOWNLOAD CASE STUDY

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Contact Sara Serpe at: sara@thearf.org.
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