Young Pros Spotlight
What is your role / current company?
Associate Director of Platforms at Fullscreen
When did you join the ARF Young Pros? 2018
What is your proudest professional accomplishment?
Developing new products in 2019 for services that are being sold in market, in a way that is competitive and innovative. We are still working on ramping up that business, but seeing my efforts in our published marketing and sales materials, has been really exciting.
What is your biggest professional challenge?
Having the ability to prioritize various initiatives that contribute to my organization’s business development in a profitable manner is a challenge. In the digital space, things change so quickly its a challenge to know what is going to stick for the long haul.
How has being an ARF YP member impacted your career?
It has made me feel a lot more connected to like minded people, passionate about media that are pushing the envelope and driving the industry forward.
When researching a topic you know nothing about, how do you get started?
Honestly, I go to ARF’s Powersearch tool as well as the “Ask an Expert” research function. The information comes from valuable and vetted sources and has proven to be some of the best thought leadership content out there. We have based real business decisions from the ARF and will continue to do so.
What’s an example of a company/brand that you think is doing a great job?
On the entertainment side, Hulu has always done a great job at innovating their product and testing various models with the consumer in mind. When it comes to publishers, Conde Nast has been pushing what’s possible on emerging social platforms in a way that monetizes content, a nut many have yet to crack. On the brand side, Smile Direct has positioned itself well in an audience that financially grew up and cares about their health, their product fit in perfectly to the lives of many in natural way — including myself!
What is your favorite restaurant in your city?
Honestly, the Eataly Rooftop Italian Restaurant in Century City. I went for the opening day and have been a fan ever since!
What is your favorite show/program?
Right now I am a big fan of The Crown.
What’s your dream job? (If money was no object, what would you do?)
Lets go with, High School Choir teacher, School Principal or Therapist.
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