NOVEMBER 2 @ 12:00 PM – 1:00 PM EST
Speaker Bios
Henry Assael (hassael@stern.nyu.edu) is Professor Emeritus of Marketing at the Stern School of Business, New York University. Amid a prolific history of his work, Assael has published 12 articles in the Journal of Advertising Research on evaluating advertising and media effectiveness. His article, “From Silos to Synergy” about cross-media effectiveness, won the inaugural JAR Best Paper award in 2011. Additionally, Assael has authored the following textbooks: Consumer Behavior and Marketing Action (seven editions); Marketing (three editions); and Marketing: Principles and Strategy.
Hanna Berg (hanna.berg@hhs.se) is an Associate Professor at the Stockholm School of Economics Center for Consumer Marketing. She has a background in commercial marketing research, and her main research interests are consumer behavior, visual marketing, advertising and online retailing. Berg’s work has been published in the Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, and Psychology & Marketing, among other journals.
Nicole Hartnett (nicole.hartnett@marketingscience.info) is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She has a keen interest in advertising creativity and effectiveness, considering measurement approaches and managerial decision making. Her research in these areas has been published in the Journal of Advertising Research, Journal of Advertising, and European Journal of Marketing.
Masakazu Ishihara (mi25@stern.nyu.edu) is Associate Professor of Marketing at Stern School of Business, New York University. His research focuses on quantitative marketing and empirical industrial organization, with particular interest in the dynamic effects of marketing strategies, forward-looking decision making by consumers and firms, and marketing and economics in the entertainment industry. Honors for Ishihara include the inaugural 2010 INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, and Marketing Science Institute (MSI) Young Scholar (2017).
Scott Koslow (scott.koslow@mq.edu.au) is a Professor at Macquarie University. He is known worldwide for his research in advertising creativity and has worked with most major agency brands. Koslow’s research can be found in the Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Consumer Research, among other journals.
Karina T. Liljedal (karina.liljedal@hhs.se) is an Assistant Professor at the Center for Consumer Marketing, and a Research Fellow at the Center for Retailing, at Stockholm School of Economics. Prior to academia, she worked at agencies such as AKQA and with brands such as Nike. Liljedal’s research expertise lies in advertising, consumer behavior and retail, and her work can be found in the Journal of Advertising Research, European Journal of Marketing, Journal of Consumer Marketing, and Journal of Marketing Communications, among other journals.
Alexander Tevi is Lecturer in Marketing and Degree Programme Director for BSc Marketing at Newcastle University Business School. Previously he was Lecturer in Marketing at Macquarie University. His recent move into academia follows many years of professional practice as a creative expert with global agencies. Tevi’s research efforts are focused on the creative process in marketing communications and product innovation.