Dr. Vinod Venkatraman is currently an Associate Professor in Marketing, and Director of the Center for Applied Research in Decision Making at the Fox School of Business, Temple University. He also holds a secondary affiliation with the Department of Psychology at Temple University. Dr. Venkatraman joined Temple in July 2011 after completing his PhD in Psychology and Neuroscience at Duke University. His research involves the use of behavioral, eye tracking, neurophysiological and neuroimaging methodologies to study the effects of context, state, and individual traits on decision preferences. A core emphasis of his research is in the application of findings from the laboratory to real-world decisions in the areas of consumer financial decision making, public policy, and marketing communications.