ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2024 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

JAR masthead

JAR masthead
Current Issue Summary
September 2022 (Vol. 62, Issue 3):

Editor’s Desk
The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics and Devices

FEATURE ARTICLES

A Legacy of Breakthrough Research with Respect for Tradition: Honoring John B. Ford’s Eight Years with the JAR

Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies

How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset on Consumers’ Attention and Attitude

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior

How Advertisements Mixing Black and White Actors Affect Consumer Intent: Perceived Authenticity Can Strengthen Responses to Interracial Advertising

Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?

Can a Whisper Boost Recall of Video Advertisements? Exploring the Effects of Autonomous Sensory Meridian Response (ASMR) in Advertising

 

 

  • About JAR/Article Access Tips
  • Get Articles
  • Current Issue Summaries
  • Back Issue Summaries
  • Submit an Article
  • Meet the Editors
  • Editorial Board
  • JAR Insights Studio Series
  • JAR Webinars
  • JAR Inside the Research Podcasts

CURRENT ISSUE

  • Cover

    JUNE 2025
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content