Current Issue Summary
September 2022 (Vol. 62, Issue 3):

Editor’s Desk
The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics and Devices

FEATURE ARTICLES

A Legacy of Breakthrough Research with Respect for Tradition: Honoring John B. Ford’s Eight Years with the JAR

Can Personalization or Creativity Reduce Banner Blindness? An Executive Functions Approach to Media and Creative Strategies

How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset on Consumers’ Attention and Attitude

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior

How Advertisements Mixing Black and White Actors Affect Consumer Intent: Perceived Authenticity Can Strengthen Responses to Interracial Advertising

Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?

Can a Whisper Boost Recall of Video Advertisements? Exploring the Effects of Autonomous Sensory Meridian Response (ASMR) in Advertising