12:00pm
Opening Remarks
Paul Donato — Chief Research Officer, ARF

12:05pm
Climate Pledge Friendly
How Amazon uses sustainability certifications to highlight products that help preserve the natural world.
Cameron Westfall — Head of Product and Engineering, Climate Pledge Friendly, Amazon

12:20pm
Sustainability Sells
Research linking sustainability to sales performance and category growth looking at trends, analyzing sustainable purchasing patterns.
Randi Kronthal-Sacco — Senior Scholar of Marketing and Corporate Outreach, NYU Stern Center for Sustainable Business
Larry Levin — EVP, Consumer and Shopper Marketing, IRI

12:40pm
Sustainability Product Communications that Drive Conversion and Loyalty
How consumer brands can create more impactful product sustainability claims and on-pack messaging with a data-driven approach.
David Voxlin — Director, Sustainability Decision Behavior, SKIM

12:55pm
Closing Remarks
Paul Donato — Chief Research Officer, ARF