Stefan has been working as a brand and media specialist at eye square since 2007 and leads the unit Brand&Media Experience since 2013. He holds a degree in psychology with a focus on media consulting, advertising impact and media reception. Stefan and his team support advertisers and marketers with studies on the understanding of media genres, advertising formats and creative performance. In addition to his intensive involvement with moving image advertising, Stefan is one of the leading experts in understanding the processing and impact of online video and social media advertising.