AUGUST 10 @ 12:00 PM – 1:00 PM EDT

 

Speaker Bios

Kim Gilberti
SVP, Product Management
Nielsen Global Media

Kim Gilberti is a 20+ year media executive with deep industry experience across product development, technology and commercial operations. As the senior vice president for product management, Gilberti has leadership and strategic
responsibility for Nielsen’s Advanced TV products including Addressable TV, Big Data, Connected TV, and Data-Driven Linear. In this role, Gilberti leverages big data assets such as smart TVs and set top box data along with Nielsen’s gold-standard panel methodology to create next-generation measurement capabilities for addressable and connected TV platforms.

Understanding the power of first-party data, she’s working to democratize advanced audience tools and technology that allow media buyers and sellers to plan and measure audiences beyond age and gender demographics. With Gilberti at the helm of its Advanced TV product portfolio, Nielsen is doubling down on its mission of leveraging best in class data sources to help the industry monetize and measure all of the ways that consumers are connecting and engaging with content and ads.

Prior to her current role, Gilberti was responsible for the integration of additional data sources into the National TV currency to ensure all viewing to the TV glass, inside and out of the home, is being captured and measured. She also led the company’s strategy to transform how Local TV is measured by integrating big data from set top boxes and the Nielsen Portable People Meter (PPM) into the Local TV measurement and leading the retirement of TV diaries.

Gilberti is a resident of Tampa, FL and is a graduate of Brooklyn College.

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Ameneh Atai
GM, Digital and Advanced TV Commercial
Nielsen

As GM of Commercial Strategy at Nielsen, Ameneh Atai is responsible for leading all digital and advanced TV commercial strategy, sales and client services teams in the US. Ameneh joined Nielsen in 2015 through the acquisition of eXelate. Ameneh brings diverse knowledge to the Ad and MarTech space as her previous roles were in Director of Solutions Architecture and Director of Artificial Intelligence Solutions; her strengths are in advising and working directly with marketers and advertisers. She is extremely client focused with a strong background in data driven software solutions and extensive experience in the digital advertising ecosystem.

Ameneh started her career in Systems Engineering and held positions at International Submarine Engineering and Engineering Consulting, designing autonomous submarines and Big Data collection and monitoring infrastructures. She received a Bachelor of Applied Science in Electrical Engineering – Electronics from Simon Fraser University and holds two US patents in systems design, one of which has been in collaboration with University of Waterloo. In her personal time, Ameneh is an avid traveler. She also is classically trained in dance and passionate about empowering young women by teaching dance and choreography.

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Louqman Parampath
VP of Product Management, Advertising
Roku, Inc.

Louqman Parampath leads product management around Ad products at Roku, where he is responsible for building new capabilities on the Roku platform to support Roku’s growing Ad business. Prior to joining Roku, Louqman held product management roles at Acxiom, Yahoo!, EarthLink and more. He has more than 15 years in product and engineering roles with a recent focus on ad tech, digital media and data analytics.

He holds a M.B.A from the Anderson School of Business, UCLA and an undergrad degree in electrical engineering.

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Peter Sedlarcik
Managing Partner, Data & Analytics | HMG Health Practice
Havas Media Group

In his role as Managing Partner, Data & Analytics for the Havas Media Group Health Practice, Peter leads a team of data specialists who infuse the agency’s end to end planning platform with data-driven decisioning. An industry veteran with 20+ years of experience, Peter is Chair of the 4A’s Media Measurement Council, an MRC Board Member, and sits on the ARF Board of Trustees.

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Paul Donato
Chief Research Officer
ARF

Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.