AUDIENCExSCIENCE, addressed the most critical measurement issues today, including:
Are media currencies keeping up with changing consumer behavior?
Are we any closer to a unified cross-platform currency?
What kinds of ROI proof points are most persuasive to CEOs?
Have we taken targeting too far?
Download the AUDIENCExSCIENCE Event Trip Report, which will give you key takeaways for each session from the event.