Ross Johnson is an Assistant Professor of Marketing at the University of North Texas, G. Brint Ryan College of Business. A marketing strategy researcher, Ross focuses on connecting relationship marketing and digital marketing practices to firm performance. His work has been published in Industrial Marketing Management and the Journal of Advertising Research. Learn more here.

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Scott Koslow is a Professor of Marketing at Macquarie University in Sydney, Australia. He specializes in research about advertising creativity and has worked with most major agency brands. Scott’s work can be found in the Journal of Advertising Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Consumer Research. He is an ARF Great Mind Award recipient for JAR Best Reviewer.
Learn more here.

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Zhen-Zhen Wang is an Assistant Professor at the Shenzhen University School of Communication in Shenzhen, China. Previously she was a data scientist at the Chinese media conglomerate Tencent, whose products include instant messaging software such as WeChat and mobile games such as Honor of Kings. Zhen-Zhen now collaborates with her former colleagues and tries to bridge academic theories with industry practices. Her research interests include computational advertising, ethics issues of algorithm and bibliometrics.
Learn more here.

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Joining the concluding Q&A:

Coauthors with Ross Johnson:

• Farnoosh Khodakarami is an Assistant Professor of Marketing at the San Diego State University Fowler College of Business. Complementing her coursework on digital marketing and marketing analytics, her research focuses on solving timely, real-world marketing strategic challenges companies face when building and strengthening customer relationships in the digital economy. Her work can be found in the Journal of Marketing, Journal of Advertising Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing, among other journals.
• Clay Voorhees is the Morris Mayer Endowed Chair of Teaching Excellence in Marketing and Professor of Marketing at the University of Alabama Culverhouse College of Business. His research specialty is in customer experience management, relationship marketing and digital marketing. Clay’s work is published in the Journal of Advertising Research, Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, and Journal of the Academy of Marketing Science, among others including Journal of Service Research where he currently serves as co-editor. Given his managerial focus, Clay regularly partners with a range of multi-national and regional firms.