Inside the Journal of Advertising Research: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?

Name: Inside the <em>Journal of Advertising Research</em>: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?
Start: 2023-10-25T12:00:00-04:00
End: 2023-10-25T13:00:00-04:00
Location: Virtual

October 25 @ 12:00 pm - 1:00 pm EDT

Stay at the forefront of advertising research and innovation. On October 25, we explored fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Experts shared fresh research on brand safety, social targeting and creative ads.

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Featured Speakers

Ross JohnsonAssistant Professor of Marketing
University of North Texas

Scott KoslowProfessor of Marketing
Macquarie University

Zhen-Zhen WangAssistant Professor
Shenzhen University School of Communication

Farnoosh KhodakaramiAssistant Professor of Marketing
San Diego State University Fowler College of Business

Panelist

Clay VoorheesMorris Mayer Endowed Chair of Teaching Excellence in Marketing and Professor of Marketing
University of Alabama Culverhouse College of Business

Panelist