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12:00 – 12:05pm
Welcome
Paul Donato – Chief Research Officer, ARF

12:05 – 12:25pm
Update on Google’s Privacy Sandbox: What You Need to Know

Get an update on Google’s Privacy Sandbox, which changes have already started in the market, and what’s coming next. Also learn about the specifics within the Privacy Sandbox that will impact marketers the most, along with results from early in-market testing that are a guide for how brands need to think about adapting for success.
Matt Voda – CEO, OptiMine

12:25 – 12:40pm
Brand Perspective: Best Practices Marketing Measurement Approaches

Learn how a marketing powerhouse — Domino’s has organized and executed their marketing measurement as they share best practices to help brands succeed. Domino’s will share details on their approaches and methodologies that are aligned with specific objectives to help fuel growth, effectiveness and efficiency.
Samuel Sokolowski – Manager – Marketing Science, Global Analytics & Insights, Domino’s

12:40 – 12:55pm
Panel Discussion/Audience Q&A: Preparing Marketers for What’s Next

The panel will discuss the impact Google’s cookie shutdown will have on marketers — where these changes will be felt the strongest and how to move towards privacy-safe marketing measurement methods.
Samuel Sokolowski – Manager – Marketing Science, Global Analytics & Insights, Domino’s
Matt Voda – CEO, OptiMine
Moderator: Paul Donato – Chief Research Officer, ARF

12:55 – 1:00pm
Closing Remarks
Paul Donato – Chief Research Officer, ARF