David C. Tice is a senior consultant to Hub Entertainment Research and Principal of TiceVision LLC, a media research consultancy. For over 25 years, he has overseen syndicated and custom research projects for many media companies, media industry associations, and pro sports leagues. David’s experience has given him a unique vantage point from which to observe the emergence of new television and media technologies/services in the home, consumers’ perceptions of these innovations, their impact on existing media, and their marketing potential. David frequently presents research findings at research conferences, including ARF, NAB and CTAM, as well as serving as an expert source for such media outlets and trade journals as The New York Times, The Los Angeles Times, The Wall Street Journal, MediaPost and Advertising Age.