Prayushi Amin is a data-driven storyteller with over 5 years of experience in media and advertising. As the Associate Director of the MAGNA Media Trials team, Prayushi answers advertisers’ toughest questions through custom research. She creates bespoke research to quantify the effectiveness of new media products and strategies, ensuring that IPG clients are equipped with valuable insights for making well-informed buying decisions. Prayushi's work extends beyond conventional research, as she leverages eye-tracking, biometrics, and other custom approaches. Her studies regularly drive industry discourse and help shape the future of media strategies.

Prior to this, Prayushi was a media planner at Merkle Inc. Prayushi holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of science degree in Business Administration from Drexel University.