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Aarti Bhaskaran
Global Ad Research & Insights, Agency Lead
Snap

Aarti is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads global agency relationships at Snap on research & insights, measurement and data partnerships. In her role, she partners with Media OpCos to produce thought leadership to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence.

Aarti’s career has taken her across 4 countries and 2 continents. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada. Here she launched Canada-specific solutions to measure media performance to drive business for MediaCom’s clients.

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Colin Campbell
Author and Marketing Professor
University of San Diego

Colin Campbell is an Associate Professor of Marketing at the University of San Diego’s Knauss School of Business and also Editor-in-Chief of JAR. His research focuses on the innovations and resulting challenges that the Internet presents for marketers. He is an expert on digital and social media advertising, with a particular focus on online video advertising, influencer and native advertising, and deal collectives. Colin has 67 publications in peer-reviewed research journals including the JAR, Journal of Marketing, Journal of Public Policy & Marketing, Journal of Advertising, California Management Review and Business Horizons. Colin also serves on the editorial review board for nine other journals. He earned his PhD in Marketing at Simon Fraser University and his MA in Economics at the University of British Columbia.

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Ryan Detert
CEO
Influential

As CEO of Influential, the world’s largest influencer marketing company, Ryan Detert has brought top influencers, Fortune 500 brands, press, and financing to his venture-backed company. Through Influential, Detert has led campaigns for top advertising agencies and holding companies including Dentsu, Interpublic, Omnicom, Publicis and WPP, for global brands like Walmart, Nestle, NFL, NBA, Nike, McDonalds, Pepsi, Toyota, General Mills, Unilever, and even The United Nations and World Health Organization. Detert has also forged exclusive partnerships with dozens of technology and media partners, including Facebook, Instagram, TikTok, IBM Watson, Oracle Data Cloud, IRI, and WME, which came in as an investor in Influential’s most recent Series B round of funding.

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David Kaufman
Senior Director, Global Marketing, VR & Metaverse
Meta

Dave Kaufman is the Global Director of Marcom VR & Metaverse at Meta, where he is responsible for the marketing organization that leads Meta Quest, Horizon Worlds, Avatars, and Oculus Studios. Prior to Meta, Dave served in President Obama’s White House as a member of the U.S. Digital Service, led marketing for a neurotech startup, Halo Neuroscience, and failed to make Google Glass a thing as one of the first marketers in Google [x]. He currently lives in San Francisco, with his one-year-old dog, Babka.