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Attribution & Analytics Accelerator 2022
  • Research & Data Quality
  • Article

Attribution & Analytics Accelerator 2022

November 16, 2022
Member Only Access

Summary

The boldest and brightest minds joined us November 14 - 17 for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.
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  • A/B testing
  • ad creative
  • addressable TV
  • AI/ML
  • attention
  • attribution
  • audience measurement
  • B2B (Business to Business)
  • big data
  • budgeting
  • campaign tracking
  • channel planning
  • channel planning, media mix selection
  • consumer behavior
  • content measurement
  • context
  • creative effects
  • cross-platform/cross-device
  • data analytics
  • data quality
  • effectiveness & ROI
  • entertainment
  • identity resolution
  • incrementality
  • leveraging data
  • long term vs short term
  • marketing analytics
  • marketing experiments
  • media buying & selling
  • media mix selection
  • MMM
  • MMM (marketing and media mix)
  • modeling
  • MTA (multi-touch attribution)
  • optimization
  • organization & structure
  • organizational structure
  • predictive analytics
  • privacy
  • programmatic
  • purchase journey
  • research methods
  • retail & restaurants
  • search
  • social media
  • targeting
  • technology & telecom
  • TV
  • viewability
  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

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To further, through research, the scientific
practice of advertising and marketing

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