NYCU: AUDIENCExSCIENCE – Winning Paper: The Impact of TV, YouTube and Facebook Ads (9/23/20)
The “Media Equivalence Study” is a major, unique research project that compares the impact of TV, YouTube and Facebook video advertising
leveraging data
NYCU: AUDIENCExSCIENCE 2020 – Keynotes & Interviews on Today’s Most Challenging Issues
AudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)
With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
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NYCU: Gaming & Advertising
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on the upper right of the web site or create an account to view this page.NYCU: New Data on the Ascent of Streaming
Given the many reports and discussions about the ascent of streaming, one might think that most of video consumed today is streamed. New Nielsen data show we’re not there yet.
NYCU: Understanding Consumers of Color
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