marketing experiments

How Review Platforms Can Become Consumers’ “Trust Guardians”

  • MSI

Many ecommerce shoppers rely on reviews to help make their purchase decisions. But lately, the authenticity of these review platforms have come into question. Retailers have been looking for ways to increase trust in reviewers. One stumbling point, asking reviewers to disclose their identity can raise privacy issues. It also creates a positivity bias. Fortunately, there are actions review platforms can take to enhance customer trust while reducing the need for individual reviewer disclosure.

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