Gender and Primary Shoppers
There is more gender equality in most primary shopping activities than often assumed.
There is more gender equality in most primary shopping activities than often assumed.
The boldest and brightest minds joined us November 14 - 17 for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.
Member Only AccessOn November 9, 2022, industry leaders joined us to share highlights from EffWorks Global 2022 — a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Topics of discussion included: marketing in the post-Covid economy, effective advertising in unprecedented times, the value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making, and more.
Member Only AccessIn a new survey by Variety and Morning Consult, about half of consumers say they will reduce entertainment spending if there is a recession.
Mukta Chowdhardy – VP Cultural Insights, WarnerMedia Matt Ross – SoDA Product Manager, Digital I David Tice – Consultant, HUB Entertainment Research Michael Tscherwinski – Media Principal, IRI Britta Cleveland – SVP, Research Solutions, Dotdash Meredith Corporation MODERATOR
Key Takeaways
Matt Ross – SoDA Product Manager, Digital I
Key Takeaways
The 2020 pandemic broke time, and this is still happening in 2022. Warner Media’s Mukta Chowdhardy explained that the pandemic caused consumers to focus on intentionality and making mindful decisions.
Member Only AccessThe NBA tested an attention metric for digital media ad placements developed by Adelaide–called the AU–to increase tune-in to the NBA Finals and to improve its brand metrics. They leveraged the AUs of their CTV and digital placements to optimize a large campaign across CTV, digital, social, and OOH with over two billion video impressions. They also used the AUs, which they obtain in near real-time, to adjust those placements in-flight. They found that AUs lifted their KPIs and will incorporate them into their media mix models. Adelaide is also working with TVision to get AUs for linear television by daypart and genre. Their tune-in data was provided by SambaTV.
Member Only AccessFrom an international and global brands perspective, Super Bowl audience figures aren’t quite as impressive as they are to the U.S.