entertainment

Win the Moment: Turn Sports Fans’ Peak Emotions Into Measurable Brand

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

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Context Effects and Reverse Context Effects

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

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Win the Moment: Turn Sports Fans’ Peak Emotions Into Measurable Brand

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

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Context Effects and Reverse Context Effects

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

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ARF KC Resources Overview: TV Ad Measurement

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

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The Black Influence: How Black Culture & Identity Drive the Market

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

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ARF KC Deep Dive: Shoppable Media

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

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ARF KC Deep Dive: Olympic Sponsor Messages

April Unemployment Rates by Educational Attainment The unemployment rate jumped to 14.7 percent in April. But even this painful figure is an underestimate of the actual level of unemployment. Here's why: a number of interviewers misclassified those who were unemployed due to the coronavirus pandemic as employed but absent from work. Adding the misclassified workers onto the unemployment rolls would have increased the April unemployment rate by nearly 5 percentage points. Read more »

Member Only Access