consumer behavior

NYCU: In Brief — IPG (and WPP) Deepen Access to TikTok

• Posted: April 8, 2021

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NYCU: In Brief — Netflix vs. Password Sharing

• Posted: March 26, 2021

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NYCU: How to Master the Shopping Revolution

• Posted: March 19, 2021

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NYCU: Brand Loyalty Remained High During 2020

• Posted: March 12, 2021

How did the events of 2020 affect brand loyalty? A new survey provides initial insights. Please note that The ARF will address this topic, in-depth, in upcoming research.   Read more »

NYCU: Customer Service While Wearing a Mask

• Posted: March 12, 2021

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NYCU: Americans’ Hopes Rise

• Posted: March 3, 2021

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NYCU: The Promise of AI for Marketing

• Posted: March 3, 2021

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NYCU: Avoiding Misleading Findings in Research on Ad Impact

• Posted: March 3, 2021

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NYCU: Which Content Drives Streaming Subscriptions

• Posted: March 3, 2021

New data reveal which kind of content prompted new subscriptions for Disney+ and HBO Max.
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NYCU: Three Aspects of Our Contradictory Economy

• Posted: February 26, 2021

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